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Writing a book is hard. Publishing it is even harder. Succeeding as an author? That’s practically wizardry. Good thing you don’t have to figure it all out alone. Pros Talking Prose is your backstage pass to the writing and publishing world, hosted by seasoned pros Stacey Smekofske and Troy Lambert. We’ll help you skip the mistakes, laugh through the chaos, and build the writing career you actually want without the smoke and mirrors. New episodes every week. Therapy not included — but highly encouraged.
Episodes
5 days ago
5 days ago
Is your book really for everyone?
One of the biggest mistakes authors make is trying to write, market, and sell their books to everyone. In reality, the most successful authors understand that books succeed when they connect deeply with the right readers, not all readers.
In this episode of Pros Talking Prose, Stacey Smekofske and Troy Lambert discuss why trying to appeal to everyone can actually hurt your book marketing, weaken your author brand, and make it harder to build a loyal readership.
We explore audience targeting for authors, reader expectations, genre positioning, reader trust, author platforms, and why building a micro community of dedicated fans is more powerful than chasing a massive audience.
Whether you're self-published, traditionally published, or somewhere in between, understanding who your book is truly for can dramatically improve your marketing strategy and long-term author career.
In This Episode:
• Why "my book is for everyone" is a dangerous mindset
• How reader expectations affect book sales and reviews
• The difference between a mass audience and a micro community
• Building superfans instead of chasing followers
• Why genre positioning matters
• How authors accidentally betray reader trust
• Creating an author platform readers actually want to join
• The role of authenticity in building a sustainable author business
AI Sentiment Survey: https://printtopro.com/author-a-i-sentiment-survey/
P2P Author Business Harbor: Join our community for free
https://www.skool.com/p2p-author-business-harbor/about
Resources Mentioned:
• Story Genius by Lisa Cron
If you found this discussion helpful, please like, subscribe, and share it with another author who may be trying to market their book to everyone.
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